7 – LinkedIn

SAME POSITION AS IN 2021

LinkedIn is a networking service for connecting with others professionally.

Website: linkedin.com
Cost: Free and premium versions
Availability: Online

Rankings in the previous surveys: 

2021: 7 2020: 8 2019: 5 2018: 4 2017: 7 2016: 8 2015: 14 2014: 10
2013: 12 2012: 23 2011:  21 2010: 30 2009: 38 2008: 30 2007: 31

Comments on LinkedIn in 2022

“The posts I see on LinkedIn are often of interest, and occasionally people point me to things that are worthy of my attention (in one way or another!).” Clark Quinn, USA

“Breadth of expertise and views (often opposing) shared by people I follow and admire. Helps me stay up to date with what’s happening in my field.” Miriam Speidel, L&D Specialist, UK

“I like seeing what is interesting others that I admire. Even if someone I respect ‘Likes’ a Post I often dive deeper into that person or organisation to learn more about them and if there’s anything I want to add to my cache.” Rebecca Slingo, General Manager Learning, Australia

“To broaden the network and follow and exchange with inspiring people” Elizabeth, Agile Coach, Austria

“Drip-feeding information (conversations, links to articles, books, videos…) around L&D topics that interest me. Social learning through my professional network.” Learning Consultant, Germany

Previous comments on LinkedIn

“LinkedIn is where I professionally socialize, and it’s becoming more prominent in my interactions. People reach out to me there, and I also track some folks, and there are occasionally interesting discussions.” Clark Quinn, Author and Consultant, USA, 2021

“This is a very professional tool and I think every one that is serious about doing business should have at least an LinkedIn account.” JP, E-Learning Specialist, Suriname, 2021

“Sharing professional information, networking, find new interesting people” Eva Añón, Social Media Manager, Spain, 2021

“I’ve curated a great list of people through my connections, who share valuable content.” Arun Pradhan, Australia, 2021

“I don’t like using LinkedIn, but it has become the default place for people to share their work and achievements” Shai Desai, Australia, 2021

“The perfect tool to stay in touch with fellow professionals. And to keep up with developments in the workplace.” L&D professional, Netherlands, 2021

“So many good articles, especially for L&D. We have varied, experienced L&D communities on LinkedIn that are willing to share their own secrets, skills, and keys to success. So much to learn and they are willing to share!” Kely McKeown, Senior Manager, Corporate Global Training and Systems, USA, 2021

“Connections, communication and serendipitous discovery.” Ian Gardner, Online Learning and Development Coordinator, Switezrland, 2020

“It’s the tool (social network) I use to establish relations on a professional level, ask people their opinions and check the pulse about whatever subject I am interested in.” Daniel Perdigão, Chief Energizer Officer, Portugal, 2020

“Lots of good articles where I get lot of information” Derek Good, Company Director, NZ, 2020

“To read L&D related articles and connect with peers” Effrosini, HR manager in charge of digital learning, Greece, 2020

“Gaining lots of ideas and best practices from other people” Deborah Gemmell, L&D Partner, UK, 2020

“Inspiration; what going on in the industries; what are key topics in business right now” Managing Partner, Germany, 2020

“Currency in teaching practices and networking with other educators. Courses for learning readily available and relevant. A lot of my work forms from LinkedIn networks and referrals.” Tracie Regan, Instructional Designer, Australia, 2020

“I use this to connect to a community of professionals who are generously sharing their expertise and translating the research of others. I also share my thoughts, experiences and reflections” Cat Malcom, Design Practice Manager, Australia, 2020

“Similar to Twitter, I use it every day to stay up to date with latest news and stay connected with others.” Joachim Worf, Global Customer Success Lead at Dell Technologies Education Services, Germany, 2020

” like to use the Seek Sense Share framework from Harold Jarche to help my personal knowledge management. In this context, Linkedin is a key tool to share my work (articles, lectures, experiences) with my social network.” Victor Couto Alves, KM Specialist, Brazil, 2020

“Allows me to access content from my professional associations and network. Easy publishing platform for my own content.” Catherine Shinners, Advisor, Consultant, USA, 2020

“Social networks are a big part of my learning, which means that Facebook and LinkedIn also play big roles. Facebook’s more personal, ie less about work, but I learn about  many societal things there. And LinkedIn is a place for learning as well, professionally as opposed to personally..” Clark Quinn, USA, 2020

“The professional conversation here is now better than Twitter.” JD, LearnGeek, Canada

Quick Guide to LinkedIn 

Here you will find some basic guidance and links to resources on how to use LinkedIn for teaching, training, learning and development.

Individuals benefit the most from LinkedIn, as it was set up specifically for professional networking.

  • It is also very good for connecting with organizations – as well as for job searching.
  • You can easily see the connections of your connections – which is useful way of finding people for your own network.
  • There can be a lot of activity on LinkedIn so to avoid being overwhelmed, ensure you only have notifications ON for the people you really want to hear from.
  • Many vendors are on LinkedIn, and many will want to connect with you in order to sell you something. You may be happy about this, but if you are not, you need to think carefully about who you accept an invitation from. In fact Justin Bariso recommends you should ask yourself 11 questions before accepting a LinkedIn invitation.
  • LinkedIn groups are an under-utilised resource for accessing industry experts. Members of industry groups often have useful discussions relating to up and coming trends. Joining a group might seem overwhelming, and you may need to spend some time working through the various discussion topics to find those that are of real interest to you, but you are likely to find some real gems there. You may find you need to join a number of groups at first, but once you have identified the ones that bring you the most value, that’s where you should spend most of your time – rather than spreading yourself too thinly across groups where you are not getting any value.

To get the most out of LinkedIn you need to have a strategy – and then make time for it everyday.

Further resources


Last updated: August 27, 2022 at 16:19 pm

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