Google Analytics

NOT ON THE TOP 100 TOOLS LIST IN 2023

Google Analytics tracks and reports website traffic

Website: analytics.google.com/
Cost: Free and Premium Plans
Availability: Online

Ranking in the previous surveys:

2014: – 2021: 237 2020: 184 2019: 193 2018: – 2017: – 2016: – 2015: –
2014: – 2013: – 2012: – 2011: – 2010: – 2009: – 2008: – 2007: –

Comments on Google Analytics 

“so much inside information for SEO work” Quality Assurance Manager, USA, 2022

“I can use it to learn more about what’s working and what isn’t” HR Manager, 2019

“helps me learn which campaigns are working” Content Marketing Manager, Germany, 2019

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